Kyra Berger

Fractional CMO &
Measurement Intelligence

Kyra Berger · Berlin

I'm a growth operator and measurement specialist with 12+ years building marketing engines for scale-ups and enterprises across DACH markets. I've led teams at Horizn Studios, Nuri, and Crossmedia, managing seven-figure budgets and guiding performance marketing, CRM, and brand strategy from seed stage through hypergrowth.

Today I work as a fractional CMO and provide innovative attribution solutions that reconcile platform data, analytics, and MMM into a single decision layer, helping teams move faster with confidence in what's working.

Selected Clients

Industries

Travel & Tourism

Global media planning for airlines, tour operators, and hospitality brands. Full-funnel campaigns driving awareness and bookings across brand and performance channels.

Fintech & Banking

Go-to-market strategy for crypto banking, neobanks, and investment platforms. Navigating regulatory constraints while scaling user acquisition and retention.

E-commerce & DTC

End-to-end growth marketing for consumer brands. Performance optimization, creative strategy, CRM automation, and lifecycle marketing at scale.

Automotive

Digital campaigns for OEMs and mobility platforms. Product launches, test drive generation, and innovative subscription models for EV adoption.

Services

Fractional CMO

  • Interim Head of Marketing / VP Growth roles
  • Marketing strategy & roadmap development
  • Team building, coaching, and leadership
  • Budget planning and P&L ownership
  • Cross-functional stakeholder management

Performance & Growth

  • Full-funnel performance marketing (Meta, TikTok, Google, Pinterest)
  • CRM & lifecycle marketing automation
  • Conversion rate optimization & growth experiments
  • Creative strategy & performance content
  • Analytics, tracking, and attribution setup

BGS Measure

I'm building BGS Measure, a measurement intelligence platform that doesn't just create another report nobody needs. Instead, it automatically finds anomalies and changes in your performance data, creates insights as to why those changes happened, and generates concrete action items on how to leverage those insights into growth-driving decisions.

Currently offering free audits and early access to select clients. If you're spending €50k+/month on paid media and need clarity on what's actually moving the needle, let's talk.